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Facebook ads have networked promotion

If your ads run for your business Facebook Page, clicking the Like button will automatically make a user a fan of your page. Since liking a page will update his or her profile, it will appear on his or her friends News Feed. As a result, your business page will be promoted further. If your business profile is not visible to other friends of your current audience, then you always have the option to buy facebook likes which will ensure that your page is further promoted to their native NewsFeed increasing your customer reach.